Gravity feed tray

ABSTRACT

A gravity feed tray is provided for use as a component of a display device for retail merchandise such as bottled soft drinks or water in a retail setting. The gravity feed tray includes a first and second support structure that are forwardly and downwardly inclined when coupled to a retail display bar. The first and second support structures having inwardly extending flanges that project into a merchandise channel formed by the first and second support structures. The inwardly extending flanges provide a surface to display retail merchandise. The support surfaces being disposed downwardly and forwardly along a straight line so that rows of retail merchandise, such as bottles, may be stocked in the merchandise channel and supported by the inwardly extending flanges, whereby removal of the bottle at the front end of the merchandise channel causes a void that the remaining bottles fill by sliding via gravitational force.

FIELD OF THE INVENTION

This invention generally relates to a merchandising system that includes as a part of the system an improved gravity feed tray, which can be used for the storage, and gravity feed dispensing of bottles, cans, and other merchandise.

BACKGROUND OF THE INVENTION

Supermarkets and other retail settings typically utilize displays to store and dispense merchandise. Most of the display racks used in supermarkets and other retail stores are self-service displays. A common example of a self-service displays are found in supermarkets, convenience stores, and many other stores selling bottles or cans of soft drinks. Typically, the customer will select a bottle or can from the self-service display rack and then proceed to the checkout line without the help of store employees.

Self-service display racks frequently implement a gravity feed configuration for the convenience of both the customer and store personnel. In typical gravity feed display racks, a shelf is tilted such that the rear edge of the shelf is above the front edge of the shelf thereby advancing items supported on the shelf toward the front edge due to gravity. In such a gravity feed configuration, the merchandise is readily accessible in a self-service manner to a customer in that it is positioned along the front edge of the shelf. This avoids the problem that it may be difficult for customers to reach bottles or merchandise on the rear or back of the shelf, particularly if the shelves are of significant depth or if several shelves are closely spaced together.

Furthermore, typical gravity feed display racks are designed to automatically advance merchandise toward a front edge of the shelf after a customer has selected a product. This prevents the problem of having merchandise at the rear of the displays from being hidden from customers.

Additionally, gravity feed display racks have proven to be advantageous when restocking merchandise. Gravity feed display racks allow store employees to readily ascertain whether the gravity feed tray needs to be restocked because if it was stocked the retail merchandise would be readily visible at the front edge of the gravity feed tray. Furthermore, if the merchandise on the gravity feed display rack needs to be restocked, the store employees can replenish the merchandise from the front edge or the rear edge because as the merchandise is added to the gravity feed display rack it will automatically advance toward the front edge of the shelf, which provides the additional advantage the employee restocking the merchandise will not need to keep rearranging the shelves as merchandise is added.

One example of a conventional gravity feed tray includes a downwardly tilted planar support surface over which a feeder belt is arranged to slide. Such a gravity feed display shelf is disclosed and claimed in U.S. Pat. No. 4,128,177, which is herein incorporated by reference, issued Dec. 5, 1978. Another example of a conventional gravity feed tray is represented by U.S. Pat. No. 2,218,444, which is herein incorporated by reference, issued Oct. 15, 1940 which discloses a metal channel intended primarily for use in conjunction with milk bottles in refrigerators. This patent discloses alternative procedures for achieving the desired degree of tilt of the chute.

Although, the conventional gravity feed trays described above have many advantages they are not without their faults. There are certain retail environments, such as commercial refrigerated cabinets or freezers, which have not been able to realistically incorporate conventional gravity feed trays. One reason for this is that conventional gravity feed trays fail to optimize the finite amount of space available in commercial refrigerators or freezer. As such, many retailers choose not to install conventional gravity feed trays in their freezers and refrigerators because they are unwilling to sacrifice valuable retail display space.

Additionally, conventional gravity feed trays typically mount to shelving that is common in commercial refrigerated cabinets or freezers. The mounts of the conventional gravity feed systems typical couple with the retail shelving and the weight of the retail merchandise exerts a downward force on the mounts, which provides some prevention from having the mounts slide along the retail shelving. This design makes conventional gravity feed trays susceptible to dislodging. This is especially true when the conventional gravity feed trays are not fully stocked with retail merchandise and therefore there is little downward force being applied by the weight of the retail merchandise to keep the mounts of the gravity feed tray from dislodging from the retail shelving. A problem can occur if a mount dislodges before loading because it can cause the immediate collapse of the gravity feed tray. Likewise, if a conventional gravity feed system uses multiple mounts if one of them becomes dislodged or partially dislodged the weight of the retail merchandise will be applied to the non-dislodged mount which will cause excess strain on the non-dislodged mount. Over time, the strain on the non-dislodged mount can cause the non-dislodged mount to deform, in which case the retailor has to incur the cost of replacing the non-dislodged mount or the entire conventional gravity feed tray. In addition, the deformation of the mounts raises safety concerns for retailors due to the fact customers and employees routinely place their hands and arms below loaded gravity feed trays to restock or select retail merchandise. As a result, many retailers have not incorporated conventional gravity feed trays into their stores due to the financial and safety concerns raised above.

Accordingly, there is a need in the art for a gravity feed tray that can be readily incorporated into a refrigerated cabinet or a freezer and maximize the limited amount of space available; is prevented from inadvertently dislodging from mount shelving; and remains in a cantilevered position even while holding heavy loads of retail merchandise for extended periods of time.

The invention provides such a gravity feed tray. These and other advantages of the invention, as well as additional inventive features, will be apparent from the description of the invention provided herein.

BRIEF SUMMARY OF THE INVENTION

In one aspect, the invention provides a gravity feed tray. An embodiment of the gravity feed tray according to this aspect includes a first support and a second support structure in an opposed spaced relationship. The first support and the second support are coupled to a u-bracket. The first and second support structures having inwardly extending flanges and the first support structure having a first mount and the second support structure having a second mount. The first and second mounts being capable of coupling to a retail display bar to support the first and second support structures as cantilevered extensions. The gravity feed tray may include a bar lock located on the second support structure that prevents the inadvertent dislodging of the gravity feed tray from the retail display bar. The first support structure and the second support structure may act to define a merchandise channel where the inwardly extending flanges project into the merchandise channel. The bar lock on the first support structure may also be adjusted to accommodate for retail display bars of varying dimensions. The first mount and the second mount on the first and second support structures may take the form of hooks.

In another aspect, the invention provides gravity feed tray. The gravity feed tray having a first support structure and a second support structure that can mount to a retail display. The first support and the second support act to define a merchandise channel and the first support having a first flange and the second support having a second flange that project inwardly into the merchandise channel and provide a retail display surface. The first support structure may have a first mount and the second support structure may have a second mount that couple to a retail display bar and support the first and second support structure as cantilevered extensions. In addition, the width of the merchandise channel may be adjustable. Furthermore, the gravity feed tray may have half of the volume of the retail merchandise displayed on the retail display surface be located below the retail display surface. The gravity feed tray may also include a bar lock that acts to prevent the inadvertent dislodging of the gravity feed tray from the retail display bar. In addition, the first and second mounts may include an adjustable aperture for receiving retail display bars of varying dimensions. The gravity feed tray may also have first and second mounts that have an aperture that is adjustable to accommodate for retail display bars having different height or width dimensions.

In yet another aspect, the invention provides a gravity feed tray having a first support and a second support structure where the first support structure has a first mount and the second support structure has a second mount. The first support structure and the second support structure having inwardly extending flanges that project into a merchandise channel and provide a retail merchandise display surface. The gravity feed tray may have a bar lock having a first position and a second position where the first position allows the first and second mount to couple with a retail display bar and the second position prevents the first and second mount from decoupling with a retail display bar. The first and second support structures can have a first and second bar lock aperture where the first bar lock aperture is located above the second bar lock aperture on the first and second support structures. The bar lock being removable from the first bar lock aperture and capable of being inserted into the second bar lock aperture on the first and second support structures. The gravity feed tray having a contact surface area between the retail merchandise and the retail display surface is less than ten percent of the total surface area of the outside of the retail merchandise being displayed. The gravity feed tray capable of displaying retail merchandise having top portion, a middle portion, and a bottom portion where the top portion and bottom portion have a diameter that is greater than the diameter of the middle portion and only the middle portion of the retail merchandise has a contact surface area with the retail display surface.

Other aspects, objectives and advantages of the invention will become more apparent from the following detailed description when taken in conjunction with the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

The accompanying drawings incorporated in and forming a part of the specification illustrate several aspects of the present invention and, together with the description, serve to explain the principles of the invention. In the drawings:

FIG. 1 A is a perspective view of the gravity feed tray displaying merchandise in a retail setting according to one embodiment of the present invention;

FIG. 1 B is a side view of the gravity feed tray displaying merchandise in a retailing setting illustrated in FIG. 1 A;

FIG. 2 is a cross sectional perspective view of a gravity feed tray according to one embodiment of the present invention;

FIG. 3 is a cross sectional perspective view of the gravity feed tray shown in FIG. 2;

FIG. 4 is a top perspective view of a gravity feed tray according to one embodiment of the present invention;

FIG. 5 is a bottom perspective view of the gravity feed tray of FIG. 4;

FIG. 6 is a top view of the gravity feed tray of FIG. 4;

FIG. 7 is a bottom view of the gravity feed tray of FIG. 4;

FIG. 8 is a side-view of the gravity feed tray of FIG. 4;

FIG. 9 is a side-view of the opposing side of the gravity feed tray illustrated in FIG. 8;

FIG. 10 is an exploded view of a gravity feed tray according to one embodiment of the present application;

FIG. 11 is a front view of the gravity feed tray of FIG. 4;

FIG. 12 is a rear view of the gravity feed tray of FIG. 4; and

FIG. 13 is a perspective view of a gravity feed tray according to one aspect of this invention in a retail environment illustrating a first piece of retail merchandise being selected from the gravity feed tray.

While the invention will be described in connection with certain preferred embodiments, there is no intent to limit it to those embodiments. On the contrary, the intent is to cover all alternatives, modifications and equivalents as included within the spirit and scope of the invention as defined by the appended claims.

DETAILED DESCRIPTION OF THE INVENTION

FIG. 1A illustrate a gravity feed tray 10 according to one embodiment of the present invention. The first support structure 100 has a first support mount 114 and the second support structure 200 has a second support mount 214, as best illustrated in FIGS. 2-3. In use, a retail display bar 900 can be inserted into an aperture 116 of the first support mount 114 and an aperture 216 of second support mount 214. The first and second support structures 100 and 200 then support the gravity feed tray 10 as it hangs as a cantilevered extension from the retail display bar 900. The movement of the retail merchandise 930, 940, and 950 is from the rear edge 250 of the gravity feed tray 10 to the front edge 150 of the gravity feed tray is generally indicated at 20.

As the gravity feed tray 10 hangs as a cantilevered extension from the retail display bar 900 it can be loaded with retail merchandise, 930, 940, and 950. In FIG. 1 A, the retail merchandise is represented by a first, second, and third soda bottle, 930, 940, and 950 respectively. Typically, soda bottles and other retail merchandise have a bottom portion 980 having a large diameter, a middle or neck portion 975 having a smaller diameter, and a top portion 970 having a diameter that is typically less than the bottom portion 980, but larger than the middle or neck portion 975 diameter. This allows the gravity feed tray 10 to display soda bottles, water bottles, etc. while not taking up a great deal of space because the gravity feed tray 10 does not need to have a large contact area 955 (See FIG. 1B) with the retail merchandise 930, 940, and 950. In this manner the gravity feed tray 10 can display the retail merchandise 930, 940, and 950 while taking up a minimal amount of retail space until a self-service customer selects one of the pieces of retail merchandise 930, 940, and 950 for purchase.

FIG. 1 B is a side view of the gravity feed tray 10 displaying retail merchandise 930, 940, and 950 in a retail environment. As illustrated, the gravity feed tray 10 is forwardly and downwardly inclined when couple with retail display bar 900. The amount that the first and second support structures 100 and 200 (See FIG. 4) are forwardly and downwardly inclined is generally represented as θ.

As will be appreciated by one of ordinary skill in the art the angle θ required by the first and second support structure 100 and 200 will depend on a number of factors, such as but not limited to, the weight of the retail merchandise 930, 940, and 950, the contact area 955 between the retail merchandise 930, 940, and 950, and the coarseness of the inwardly extending flanges 104 and 204 as well as the coarseness of the surface of the retail merchandise being displayed by the gravity feed tray 10, etc. In one embodiment, the angle θ could be in the range between 5° and 45°. However, as will be understood by one of ordinary skill in the art the angle θ that the first and second support structures 100 and 200 extend from the retail display bar 900 are not limited to the range between the range of 5° and 45° and may be any angle θ selected by the user.

Turning to FIG. 3, which generally illustrates the first support structure 100 of the gravity feed tray 10. As illustrated, the first support structure 100 has an inwardly extending flange 104. The inwardly extending flange 104 runs the length of the first support structure 100 and has a rear upturned end 106 and a front upturned end 108.

Turning back to FIG. 2, which generally illustrates the second support structure 200 of the gravity feed tray 10. As illustrated, the second support structure 200 also has an inwardly extending flange indicated by 204. The inwardly extending flange 204 runs the length of the second support structure 200 and has a rear upturned end 206 and front upturned end 208.

As will be appreciated by those of ordinary skill in the art the coarseness of the material selected for the first and second support structures 100 and 200 and in particular the inwardly extending flanges 104 and 204 is important because the gravity feed tray 10 relies on the force of gravity to shift the retail merchandise 930, 940, and 950 to the front edge 150 of the merchandise channel 30 when the first piece of retail merchandise 930 is selected by a customer. Therefore, if the material selected for the first and second support structures 100 and 200 and in particular the inwardly extending flanges 104 and 204 is too course the force of gravity may be unable to overcome the force of friction created between the inwardly extending flanges 104 and 204 and the contact surface area of the retail merchandise 970. Therefore, as will be appreciated by those of ordinary skill in the art, one embodiment of the gravity feed tray 10 according to the application may incorporate a brushed metal for the first and second support structures 100 and 200 and the inwardly extending flanges 104 and 204, such as, but not limited to brushed stainless steel, brushed aluminum, or brushed nickel. As will be understood by those of ordinary skill in the art brushed metals provide many advantages such as providing a surface that is relatively course, is mechanically strong, and is easy to clean and maintain.

FIG. 2 also illustrates the bar lock 600. In the illustrated embodiment the bar lock 600 is coupled to the second support structure 200. However, as will be understood by those of ordinary skill in art other embodiments may have the bar lock 600 on the first support structure 100 or any other suitable component of the gravity feed tray 10. For example, as best illustrated in FIG. 10, the first support structure 100 has a bottom bar lock aperture 801 and top bar lock aperture 802 and the second support structure 200 also has a bottom bar lock aperture 803 and a top bar lock aperture 804. As will be understood by those having ordinary skill in the art the bar lock 600 can be decoupled from any one of the bar lock apertures 801, 802, 803, or 804 and be then be coupled to any one of the other bar lock apertures 801, 802, 803, or 804 of the users choosing. As will readily be recognized by one of skill in the art the ability to couple and decouple the bar lock 600 from bar lock apertures 801, 802, 803, and 804 that have different locations or positions on the gravity feed tray 10 allows the bar lock 600 to lock retail display bars 900 with varying dimensions. Furthermore, as will also be appreciated by those of ordinary skill in the art the bar lock apertures 801, 802, 803, and 804 are not limited to their position or placement in the illustrated embodiment and those of skill in the art will readily recognize that bar lock apertures may be positioned on any suitable place of the gravity feed tray 10 that allows for the bar lock 600 to prevent the gravity feed tray 10 from inadvertently dislodging from the retail display bar 900.

As illustrated, a user will position the retail display bar 900 within the mount 214 of the second support structure 200 and the bracket 300. Once the retail display bar 900 is positioned within the mount 214 and the bracket 300 the user can rotate the bar lock 600 until the triangular projection 602 of the bar lock is aligned flush with the bottom of the retail display bar 900. After the bar lock 600 is rotated to have the triangular projection 602 aligned flush with the bottom edge 902 of the retail display bar 900 the user can tighten the fastener 700, which will prevent further rotation of the bar lock 600. Once the fastener 700 is tightened with the triangular projection 602 of the bar lock 600 flush with the bottom of the retail display bar 902 the mount 214 and the bracket 300 will not be able to be dislodged from the retail display bar 900. As will be understood by those of ordinary skill in the art the user can remove the gravity feed tray 10 from the retail display bar 900 by untightening fastener 700 and rotating the bar lock 600 until it is no longer flush with the bottom edge 902 of the retail display bar 900, which will provide clearance for the user to lift the mount 214 and bracket 300 from the retail display bar 900.

Turning to FIG. 4 and FIG. 5, which respectively illustrate a top perspective view and a bottom perspective view of one embodiment of the gravity feed tray 10 according to the invention. As illustrated, the first and second support structures 100 and 200 are coupled to bracket 300. As those of ordinary skill in the art will readily recognize bracket 300 performs the function of acting as an additional support to the first and second support structures 100 and 200 as well as acting as a spacer between the first and second support structure 100 and 200 to define the merchandise channel 30.

FIG. 4 and FIG. 5 also illustrate the flip scan and plate label holder 400, where merchants can place information about the retail merchandise being displayed by the gravity feed tray 10 such as, but not limited to, the product name, price, bar code, QR code, etc., as best illustrated in FIG. 13. The illustrated embodiment also shows label support 500, which acts to secure the label holder 400 to the gravity feed tray 10 and supports the label holder 400 so that it faces towards potential customers, which allows the customers to easily view the information contained on the label holder 400. Furthermore, as best illustrated in FIG. 12, the flip scan and plate label holder 400 is movable in a vertical direction, such that when a customer selects a piece of retail merchandise 930, 940, and 950 from the merchandise channel 30 the flip scan and plate label holder can swing up vertically so that it does not interfere with the removal of the first piece of retail merchandise 930 and then swing back down to its original position to front face the next customer and provide that customer with the information the retailor has displayed on the flip scan and plate label holder 400.

FIG. 2 also illustrates the bar lock 600. In the illustrated embodiment the bar lock 600 is coupled to the second support structure 200. However, as will be understood by those of ordinary skill in art other embodiments may have the bar lock 600 on the first support structure 100 or any other suitable component of the gravity feed tray 10. For example, as best illustrated in FIG. 10, the first support structure 100 has a bottom bar lock aperture 801 and top bar lock aperture 802 and the second support structure 200 also has a bottom bar lock aperture 803 and a top bar lock aperture 804. As will be understood by those having ordinary skill in the art the bar lock 600 can be decoupled from any one of the bar lock apertures 801, 802, 803, or 804 and be then be coupled to any one of the other bar lock apertures 801, 802, 803, or 804 of the users choosing. As will readily be recognized by one of skill in the art the ability to couple and decouple the bar lock 600 from bar lock apertures 801, 802, 803, and 804 that have different locations or positions on the gravity feed tray 10 allows the bar lock 600 to lock retail display bars 900 with varying dimensions. Furthermore, as will also be appreciated by those of ordinary skill in the art the bar lock apertures 801, 802, 803, and 804 are not limited to their position or placement in the illustrated embodiment and those of skill in the art will readily recognize that bar lock apertures may be positioned on any suitable place of the gravity feed tray 10 that allows for the bar lock 600 to prevent the gravity feed tray 10 from inadvertently dislodging from the retail display bar 900.

As illustrated, a user will position the retail display bar 900 within the mount 214 of the second support structure 200 and the bracket 300. Once the retail display bar 900 is positioned within the mount 214 and the bracket 300 the user can rotate the bar lock 600 until the triangular projection 602 of the bar lock is aligned flush with the bottom of the retail display bar 900. After the bar lock 600 is rotated to have the triangular projection 602 aligned flush with the bottom edge 902 of the retail display bar 900 the user can tighten the fastener 700, which will prevent further rotation of the bar lock 600. Once the fastener 700 is tightened with the triangular projection 602 of the bar lock 600 flush with the bottom of the retail display bar 902 the mount 214 and the bracket 300 will not be able to be dislodged from the retail display bar 900. As will be understood by those of ordinary skill in the art the user can remove the gravity feed tray 10 from the retail display bar 900 by untightening fastener 700 and rotating the bar lock 600 until it is no longer flush with the bottom edge 902 of the retail display bar 900, which will provide clearance for the user to lift the mount 214 and bracket 300 from the retail display bar 900.

Turning to FIG. 6 and FIG. 7, which respectively illustrate a top-down and bottom-up view of the gravity feed tray 10 according to one embodiment of the invention. As illustrated, the merchandise channel 30 has a width 921 defined by the first and second support structures 100 and 200. In one embodiment the merchandise channel 30 may have a width 921 between 3.40 and 5.75 cm. However, as will be readily recognized by those of ordinary skill in the art the merchandise channel 30 is not limited to this range and may be smaller than 3.40 cm or larger than 5.75 cm depending on the type of retail merchandise 930, 940, 950, being displayed within the gravity feed tray 10.

Next, the inwardly extending flanged 104 and 204 form a support and display surface for the retail merchandise 930, 940, and 950. In the illustrated embodiment the inwardly extending flanges 104 and 204 have a width 923 between 0.85 cm and 1.70 cm. However, as will be readily recognized by those of ordinary skill in the art the widths 923 of the inwardly extending flanges 104 and 204 are not limited to the range between 0.85 cm and 1.70 cm and can readily be made smaller than 0.85 cm or larger than 1.70 cm depending on the type of retail merchandise 930, 940, and 950 being displayed within the gravity feed tray 10. Further, although the widths 923 of the inwardly extending flanges 104 and 204 are represented as being the same size in the illustrated embodiment the inwardly extending flanges 104 and 204 are not limited to being the same size and flange 104 could be larger than flange 204 and vice versa.

Next, the distance between the inwardly extending flanges 104 and 204 defines a merchandise track gauge 922. As illustrated, the merchandise track gauge 922 is between 1.70 cm and 3.38 cm. However, as will be readily recognized by those of ordinary skill in the art the merchandise track gauge 922 is not limited to this range and may be smaller than 1.70 cm or larger than 3.38 cm depending on the type of retail merchandise 930, 940, and 950 being displayed within the gravity feed tray 10.

As best illustrated in FIG. 10, the first support structure 100 and the second support structure 200 are coupled to a bracket 300. In the illustrated embodiment the first and second support 100 and 200 are coupled to the bracket 300 via mig weld. As will be appreciated by those having skill in the art a mig welding will provide a mechanically strong and relatively inexpensive coupling between the first and second support structures 100 and 200 and the bracket 300. However, as will also be appreciated by those of ordinary skill in the art the first and second support 100 and 200 may be coupled to the bracket 300 by any means generally known in the art. Furthermore, those of ordinary skill in the art that the bracket 300 both provides structural support to the first and second support 100 and 200 and also acts as a spacer between the first and second support 100 and 200 and helps define the width 921 of the merchandise channel 30.

Furthermore, as best illustrated in FIGS. 2-3 and 6, the gravity feed tray may also have a first half u-brace 110 located on the first support structure 100 and a second half u-brace 210 located on the second support structure. In the illustrated embodiment the first half u-brace 110 is incorporated into the first support structure 100 and the second half u-brace 210 is incorporated into the second support structure 200. In some embodiments the first u-brace 110 and the second u-brace 210 can then be coupled together via mechanical means such as, but not limited to, mig welding. Although, the illustrated embodiment show the first half u-brace 110 being a part of the first support structure 100 and the second half u-brace 210 being part of the second support structure 200 those of ordinary skill in the art will understand that a u-brace does not have to be formed from two parts and can easily be formed from a single piece or a multitude of pieces that couple to the first support structure 100 and the second support structure 200 and provide structural support and act as a spacer between the first and second support structures 100 and 200.

Turning to FIG. 8 and FIG. 9, which respectively represent a first side view of one embodiment of the gravity feed tray 10 and a second side view of the gravity feed tray 10 opposite the first side view. As illustrated, the length 920 of the gravity feed tray 10 is generally defined by the length of the first and second support structure 100 and 200. In one embodiment the length 920 of the first and second support structure 100 and 200 can be in the range of 35.74 cm and 70.84 cm. However, as will be readily recognized by those of ordinary skill in the art the length 920 of the first and second support structure 100 and 200 is not limited to this range and may be smaller than 35.74 cm or larger than 70.84 cm depending on the type and amount of retail merchandise 930, 940, and 950 the user wants to display using the gravity feed tray 10.

FIGS. 8 and 9 also illustrate the first and second forward spacers 112 and 212. As best illustrated in FIG. 1B. The first and second forward spacers 112 and 212 can act to support the label support 500. In addition, as best illustrated in FIG. 13 the first and second forward spacers 112 and 212 provide front aperture 807 that allows a customer to remove a piece of retail merchandise 930, 940, or 950 from the gravity feed tray 10.

Next, the retail display mounts 114 and 214 of the first and second support structures are illustrated. The mounts 114 and 214 have respective apertures 116 and 216 to insert the retail display bar 900. In the illustrated embodiment the apertures 116 and 216 have an opening between 2.21 cm and 4.40 cm. However, as will be readily recognized by those of ordinary skill in the art the apertures 116 and 216 are not limited to the range between 2.21 cm and 4.40 cm and can readily be made smaller than 2.21 cm or larger than 4.40 cm depending on the retail display bar 900 used to mount the gravity feed tray 10. Further, although the apertures 116 and 216 are illustrated as having the same dimensions apertures 116 and 216 are not limited to having the same dimensions and aperture 116 could be larger or smaller than aperture 216 and vice versa.

Turning to FIG. 11, the front edge 150 of the gravity feed tray 10 is illustrated. As best illustrated in FIG. 11, the first support structure 100 has a front upturned end 108 and the second support structure 200 has a second front upturned end 208. In one embodiment the front upturned ends 108 and 208 can extend angularly upward from the inwardly extending flanges 104 and 204 at a height 928 between range of 2.55 cm and 5.07 cm. However, as will be understood by one of ordinary skill in the art the height 928 of the front upturned ends 106 and 206 is not limited to the above range and can be below 2.55 cm or above 5.07 cm as required by the user. The front upturned ends 106 and 206 act to prevent the second and third piece of retail merchandise 940 and 950 in the retail channel 30 from inadvertently dislodging from the merchandise channel 30 when the first piece of retail merchandise 930 is removed 930 from the retail merchandise display 30 and the second and third pieces of retail merchandise are shifted toward the front edge 998 of the retail merchandise channel 30 by gravitational force (See FIG. 13).

Turning to FIG. 12, the rear edge 250 of the gravity feed tray 10 is illustrated. FIG. 12 best illustrates that the first support structure 100 also has a first rear upturned end 106 and the second support structure 200 has a second rear upturned end 206. In one embodiment the rear upturned ends 106 and 206 can extend angularly upward from the inwardly extending flanges 104 and 204 at a height 927 between the range of 0.85 cm and 1.69 cm. However, as will be understood by one of ordinary skill in the art the height 927 of the rear upturned ends 106 and 206 is not limited to the above range and can be below 0.85 cm or above 1.69 cm as required by the user. As will also be understood by those of ordinary skill in the art the rear upturned ends 106 and 206 will typically have a smaller angular height than the front upturned ends 108 and 208 because the front upturned ends 108 and 208 act to prevent the dislodging of the retail merchandise 930, 940, and 950 under the force of gravity. However, as will also be appreciated by one of ordinary skill in the art the rear upturned ends 106 and 206 can act to prevent retail merchandise 930, 940 and 950 from dislodging from the rear edge 250 of the merchandise channel 30 when the retail merchandise 930, 940, and 950 is being stocked from the front edge 150 of the merchandise channel 30.

Turning to FIG. 12, which illustrates a gravity feed tray 10 according to one aspect of this invention in a typical retail environment. As illustrated, the gravity feed tray 10 is displaying retail merchandise 930, 940, and 950 that are represented as typical soda bottles. In use, the user will position the first and second mount openings 116 and 216 to receive the retail display bar 900. With the first and second mounts 114 and 214 now in contact with the retail display bar 900 the first and second support structures 100 and 200 support the gravity feed tray 10 as a cantilevered extension. Once in position and secured to the gravity feed tray 10 the gravity feed tray 10 can be loaded with retail merchandise 930, 940, and 950. In FIG. 13 the retail merchandise 930, 940, and 950 is represented by soda bottles.

After the gravity feed tray 10 is secured to the retail display bar 900 can then load retail merchandise 930, 940, and 950 into the merchandise channel 30. Within the merchandise channel 30 the first and second support flanges 104 and 204 prevent the retail merchandise 930, 940, and 950 from falling from the merchandise channel 30. The user may place the first piece of retail merchandise 930 into the merchandise channel 30 from the forward edge 150 or the rear edge 250 of the merchandise channel 30. As the user releases the first piece of retail merchandise 930 into the merchandise channel 30 the downward angle of the first and second support flanges 104 and 204 cause the retail merchandise 930, 940, and 950 to slide forward until the retail merchandise reaches the front edge 150 of the merchandise channel 30.

After the gravity feed tray 10 has been loaded with retail merchandise 930, 940, and 950 a customer can select the first piece of retail merchandise 930 that is located at the front edge of the merchandise channel 30. When the customer selects the first piece of retail merchandise 930 from the merchandise channel 30 it will be removed from the merchandise channel 30 at a slightly upward direction 999. Once the first piece of retail merchandise 930 is selected from the merchandise channel 30 the second and third piece of retail merchandise 940 and 950 will shift forward by the force of gravity 998 until the second piece of retail merchandise 940 abuts the front edge 150 of the retail merchandise channel 30 and fills the space left vacant by the first piece of retail merchandise 930 that has been selected by the customer. Therefore, as long as the gravity feed tray 10 remains stocked with retail merchandise 930, 940, and 950 apiece of retail merchandise 930, 940, and 950 will always be at the front edge 150 of the merchandise channel 30 where it can easily be identified and selected by customers.

All references, including publications, patent applications, and patents cited herein are hereby incorporated by reference to the same extent as if each reference were individually and specifically indicated to be incorporated by reference and were set forth in its entirety herein.

The use of the terms “a” and “an” and “the” and similar referents in the context of describing the invention (especially in the context of the following claims) is to be construed to cover both the singular and the plural, unless otherwise indicated herein or clearly contradicted by context. The terms “comprising,” “having,” “including,” and “containing” are to be construed as open-ended terms (i.e., meaning “including, but not limited to,”) unless otherwise noted. Recitation of ranges of values herein are merely intended to serve as a shorthand method of referring individually to each separate value falling within the range, unless otherwise indicated herein, and each separate value is incorporated into the specification as if it were individually recited herein. All methods described herein can be performed in any suitable order unless otherwise indicated herein or otherwise clearly contradicted by context. The use of any and all examples, or exemplary language (e.g., “such as”) provided herein, is intended merely to better illuminate the invention and does not pose a limitation on the scope of the invention unless otherwise claimed. No language in the specification should be construed as indicating any non-claimed element as essential to the practice of the invention.

Preferred embodiments of this invention are described herein, including the best mode known to the inventors for carrying out the invention. Variations of those preferred embodiments may become apparent to those of ordinary skill in the art upon reading the foregoing description. The inventors expect skilled artisans to employ such variations as appropriate, and the inventors intend for the invention to be practiced otherwise than as specifically described herein. Accordingly, this invention includes all modifications and equivalents of the subject matter recited in the claims appended hereto as permitted by applicable law. Moreover, any combination of the above-described elements in all possible variations thereof is encompassed by the invention unless otherwise indicated herein or otherwise clearly contradicted by context. 

1. A gravity feed tray comprising: a first support and a second support; the first support and the second support coupled to a bracket; the first support and the second support having inwardly extending flanges; the first support having a first mount and the second support having a second mount; wherein the first and second mount couple to a retail display bar to support the first and second support as cantilevered extensions.
 2. The gravity feed tray of claim 1, further comprising: a bar lock on the first support; wherein the bar lock prevents the inadvertent dislodging of the gravity feed tray from the retail display bar.
 3. The gravity feed tray of claim 1, wherein the first support and the second support define a merchandise channel and the inwardly extending flanges project into the merchandise channel.
 4. The gravity feed tray of claim 2, wherein the location of the bar lock on the first support is adjustable to accommodate for retail display bars of varying dimensions.
 5. The gravity feed tray of claim 1, wherein the first mount and the second mount are hooks.
 6. A gravity feed tray comprising: a first support and a second support; wherein the first support and the second support mount to a retail display; the first support and the second support defining a merchandise channel; the first support having a first flange and the second support having a second flange; wherein the first flange and the second flange project inwardly into the merchandise channel; wherein the first flange and the second flange provide a retail display surface.
 7. The gravity feed tray of claim 6, wherein the first support has a first mount and the second support has a second mount.
 8. The gravity feed tray of claim 7, wherein the first and second mount couple to a retail display bar and support the first and second support as cantilevered extensions.
 9. The gravity feed tray of claim 6, wherein the width of the merchandise channel is adjustable.
 10. The gravity feed tray of claim 6, wherein more than half of the volume of a piece of retail merchandise being displayed on the retail display surface is located below the retail display surface.
 11. The gravity feed tray of claim 6 or 7, further comprising a locking pin; wherein the locking pin prevents the inadvertent dislodging of the gravity feed tray from the retail display.
 12. The gravity feed tray of claim of claim 7, wherein the first and second mount have an aperture of receiving a retail display bar; wherein the aperture for receiving the retail display bar has a height that is adjustable.
 13. The gravity feed tray of claim 8, wherein the first and second mount have an aperture for receiving a retail display bar; wherein the aperture for receiving the retail display bar has a width that is adjustable.
 14. A gravity feed tray comprising: a first support and a second support; wherein the first support has a first mount and the second support has a second mount; the first support and the second support having inwardly extending flanges projecting into a retail merchandise channel; wherein the inwardly extending flanges provide a retail merchandise display surface.
 15. The gravity feed tray of claim 14, further comprising a bar lock.
 16. The gravity feed tray of claim 15, wherein the bar lock has a first position and a second position; wherein the first position allows the first and second mount to couple with a retail display bar; wherein the second position prevents the first and second mount from decoupling with the retail display bar.
 17. The gravity feed tray of claim 14, wherein the first and second support comprise a first and second bar lock aperture; wherein the first bar lock aperture is located above the second bar lock aperture on the first and second support.
 18. The gravity feed tray of claim 17, wherein a bar lock can be removed from the first bar lock aperture and inserted into the second bar lock aperture.
 19. The gravity feed tray of claim 14, wherein the contact area between a piece of retail merchandise and the retail display surface is less than ten percent of the total surface area of the outside of the retail merchandise being displayed.
 20. The gravity feed tray of claim 14, wherein a piece of retail merchandise being displayed has a top portion, a middle portion, and a bottom portion; wherein the top portion and bottom portion have a diameter that is greater than the diameter of the middle portion; and wherein only the middle portion of the retail merchandise and the retail merchandise display surface have a contact area. 